Who I Am & How I Got Started Online

Why I Believe In The Digital Economy

My Story: How I Got Here

You might be wondering how I got here, why I started this site and why the heck you should listen to what I have to say! 🙂

My name is Chris McLean and since 2014 I’ve been working online in a digital marketing business, which is something I got into because I saw the opportunity to live a really different lifestyle, one that gave me more freedom than I ever had running my own traditional business, and definitely more than I have now in my current career in advertising.

But more than that I always felt I had more to give, that I was destined for more, and this business gave me a chance to do really meaningful work, and to pursue things I am much more passionate about than in my day job.

So I used to run this online business full time - from 2014 to 2016 - and then my circumstances changed and I needed to go find a job! Which was a massive shift for me, as I’d always been self employed.

But going into a “normal” career, a 9-5, the rat race, has given me an entirely new perspective on what it feels like to feel like your life is not in your own control.

You know I often feel like I exchanged my lifestyle freedom for a pay cheque. And I now understand how it feels to be trading time for money, the fear of Monday (or Sunday as it is here in Dubai) and just dying to get to the weekend - only to see it vanish, and be back at my desk at 9am.

So all of this is to say, I can relate to where you might be right now in your own situation. I’ve struggled - maybe just like you. I’m currently working a 9-7 job in an ad agency - and for most of my career I ran my own digital agency - and that felt like a job!

So I know what it’s like to feel trapped by your circumstances, whether that's living the corporate life, pretending to be something you’re not, trying to fit into a job or occupation simply because you thought it’s what you were meant to do - or because you needed the income (as was my case).

That feeling is massively different to actually choosing to pursue something you’re passionate about and that bounces you out of bed in the morning.

I started my traditional business back in 2002, and it wasn't until 2014 that I finally got fed up enough to make a massive change and start a new type of business. And that’s what I was doing full time for 3 years, and now as a side hustle - while I work my day job.

And on this page I want to share a bit of my journey with you, to hopefully inspire you to take some action in your own life, if creating more freedom in your time, money or lifestyle is something you’ve been chasing, but never quite figured out how to achieve.

So when I do get a chance to relax, enjoy my weekends, or take an all too few day off, I always find myself reflecting on how much my life has changed over the last couple of years.

See I’ve been in business for over a decade now and for a long time I could only dream of being able to spend time in nature, or hang out with my girlfriend, or walk my dog, and still have my business generating a passive income!

I don’t know if you have your own business, or maybe you’re an entrepreneur looking to get started, but what I found with my traditional business - a digital advertising agency, was that I was trapped by the protocols of the corporate world - even though we were young and cool and creative, we had to operate within the corporate sales, and business development environment - and I hated it!

And that’s more or less what I face on a daily basis right now, working with government & corporate clients here in Dubai. And trying to hit my monthly sales targets and help grow our business. And do what I need to do to keep my job!

Don’t get me wrong, I love the creativity - I’m a marketer at heart - and the I love creating new ideas and taking them to market in exciting ways for our clients - but there’s always been part of me that never really felt at home in that type of high-pressure sales role.

When I had my agency, I loved being my own boss, but I didn’t actually have any of the freedom that that implies - aside from living pay cheque to pay cheque based on getting work in the door - or whether there was any money left at the end of the month after paying staff, and suppliers and taxes - I never had time (or money) to take holidays, and when I was able to escape on family getaways I was made to feel guilty about it by my business partners - like taking a few days off was going to destroy everything or that it wasn’t fair on them.

The first personal holiday I took was actually 7 years after I started the agency! How crazy is that??!! I knew in my heart that there had to be something better, a way to still have a business, but also have a life!

I felt like there was something missing inside of me, like I just wasn’t passionate any more.

For such a long time I believed I would do something that had an impact on the world -  something important & meaningful that would affect positive change in people’s lives.

And that’s really what lead me to start looking around to educate myself about what else was out there, and eventually I found books like "The 4-Hour Workweek", "Unleash the Giant Within", "Rich Dad Poor Dad" and "Think & Grow Rich". I also bought a bunch of online courses, PDFs, audio programs, attended big live events…but still nothing changed.

Years later the business had moved along, become more successful, grown to operate in multiple countries around the world - and I’d even moved to the Middle East to run the business here in the UAE - but I still had that empty feeling inside.

Something just wasn’t right. I wasn’t connected to my work.

And I should also mention, this was a huge transition period for me personally, I’d come out of a long term relationship, and been on a 10-week rock climbing trip traveling across South America which opened my eyes to travel, adventure and lifestyle freedom - waking up under the stars with no agenda other than to climb, explore and indulge my passion.

Also, not long after all this my Dad passed away and I was looking to escape my situation, really when I look back on it.

That’s what lead me to the UAE - starting over and writing a new chapter!

And it wasn’t long after I landed over here that I stumbled across a Facebook ad that changed my entire perspective of what was possible.

This ad was advertising how to “Live the Laptop Lifestyle” - and that idea really resonated with me, it’s exactly what I’d been looking for. It sounded similar to what I’d read in The 4-hour workweek, this idea of a business that could be run from anywhere - with just a laptop.

live the laptop lifestyle


The more I learned about the laptop lifestyle & the digital economy, the more I just had to be a part of it.

And that’s how I came to start my own online business, with a company called the Six Figure Mentors. The ad I’d seen took me through to some videos of this guy sitting on a beach in Mauritius talking about how he’d built a million dollar business online using just his laptop, and how it gave him the freedom to live anywhere, travel the world and earn an income whether he was working on his business or not.

And that's ultimately what lead me here, to start this site, to dedicate myself to helping people like you transition into the digital economy, and start to really create the life you know in your heart that you deserve to live.

Because I've been there - I know how it feels to see your dreams moving away from you, rather than getting closer.

I am here to help you create a bigger, bolder, more bad-ass life - because you deserve it! And it sure as shit beats the alternative 🙂

Let's take this journey together.

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